Boardmasters headliners Jamiroquai release video for Superfresh.

 Today sees Jamiroquai release the Charlie Lightening-directed video for their infectious new single "Superfresh," the second official single from eighth studio album 'Automaton'.

Jamiroquai Superfresh

Written and self-produced by frontman Jay Kay and Jamiroquai keyboard-maestro Matt Johnson, the disco-drenched summer anthem marks the band's first single since the album landed at #No.1 on iTunes in 38 countries across the world and top three in 5 earlier this year. Inspired by the visual themes behind Automaton and how we as humans interact with the rise of artificial intelligence and technology in our world today, 'Superfresh' perfectly marries electronic music with bass-heavy classic soul to create the English outfit's groundbreaking sound.

It's been an incredible return for the band since the release of 'Automaton', their first record in over nine years, on March 31st. In addition to the album's incredible chart success, the band have sold out their first live dates in over seven years within thirty seconds, have trended globally on each announcement and received massive support at UK radio, including #26 on airplay charts and are #1 on iTunes Pre-Orders.

 

The band headline Boardmasters festival in the UK on August 12th.