Celebrity Big Brother teaser debuts during Love Island: All Stars final

Watch the first trailer for this year's Celebrity Big Brother

During tonight’s finale of Love Island: All Stars, viewers got their first glimpse of the highly anticipated new season of the legendary Celebrity Big Brother—produced by Initial, part of Banijay UK.

Following its explosive return to UK television last year, Celebrity Big Brother is back with a brand-new cast of VIPs ready to take on the ultimate social experiment. This season, the iconic Big Brother house has relocated to a top-secret new location, adding another layer of intrigue to the upcoming series.

With plenty of drama in store, fans can expect high-stakes tasks, intense nominations, and unfiltered gossip as a fresh lineup of famous faces open up about life in the spotlight.

The buzz around Big Brother and Celebrity Big Brother continues to grow, with both series—alongside the Live Stream and Late & Live companion show—surpassing 100 million streams on ITVX.

Once again, Celebrity Big Brother will be followed each night by Celebrity Big Brother: Late & Live, delivering an extra hour of exclusive content. Airing on ITV2 and ITVX, Late & Live is the only place to catch the first live interview with each evicted celebrity, plus behind-the-scenes access, special guest commentary, and fiery debates.

Meanwhile, the Celebrity Big Brother: Live Stream returns, airing seven nights a week on ITVX and STV Player, allowing fans to tune in for extended live coverage well into the early hours after Late & Live.