ITV to launch interactive gameshow 'Win Win'
Brand new gameshow will see viewers play along via an app.
ITV is to launch a brand new interactive gameshow called ‘Win Win’, reports Broadcast.
Win Win!, from Hello Dolly, is a high-stakes game show featuring 40 contestants competing live in a studio, while viewers at home can also participate via an interactive app. The series builds up to a thrilling finale, where one lucky player is guaranteed to walk away with a cash jackpot of at least £1 million.
It is believed that the broadcaster has already filmed a pilot at Dock10 studios, complete with a live studio audience and a well-known host at the helm. Given the scale of the production, pilots of this magnitude are rare, indicating strong interest from ITV in pushing the format forward.
The show’s format has been acquired for international distribution by NBCUniversal Formats, which holds global rights outside of the UK.
NBCUniversal Formats’ vice president of format sales Hannah Mabruk said that the show “is the kind of game show that will keep you on the edge of your seat, shouting at the screen one moment and holding your breath the next.”