Ludovic Alarie – “We ‘re a dream nobody wrote down”

Montreal’s Ludovic Alarie makes gentle, R&B-infused French pop. After moving away from his classical guitar training, the 25-year old singer-songwriter put out 2014’s self-titled debut. And the star is a certain Holly Willoughby - and her enviable wardrobe. We can't stop thinking about the fabulous purple coat that she wears during the ad - which is FIN…